Puffins Galore! Sewell on the go join the colony
2022 will be the year of the puffin for East Yorkshire tourism, and Sewell on the go are delighted to be official sponsors.
Standing around 1.5m tall, each Puffin will be an artist decorated beacon that brings vibrancy, colour and joy to its surroundings. Puffin locations from Flamborough to Spurn Point will be carefully selected to attract visitors to less well-known places, as well as encouraging them to spend time tracking down Puffins around larger resorts.
Puffins Galore! has been modelled on Yorkshire Coast BID and East Riding of Yorkshire Council’s hugely popular ‘A Moth for Amy’ and ‘Larkin with Toads,’ both mass public art projects with lasting legacies.
Patrick Sewell, Managing Director of Sewell on the go said:
“When the Amy Johnson Moths and Larkin Toads came to town, we saw first-hand the impact they had on both the locals and visitors to the area. Even now, they’re remembered and talked about, with many still being spotted in key locations across the city years later.
“Sewell on the go was a major partner of UK City of Culture back in 2017 – the year of the moth – where we instilled a sense of pride and engagement in our staff, and involved all our people in celebrations throughout the year.
“We’d like to replicate the same kind of feelings in our people through this campaign, and I look forward to seeing what activities we can get involved in.
“I feel this is a fantastic way to promote the region, and as a local business with several stores across East Yorkshire, we can use this partnership as an opportunity to engage with wider communities too.”
At the end of Puffins Galore! the sculptures will be sold, either to sponsors or at a grand charity auction. All proceeds from the sales will be donated to four charities which have been selected for their important role in the protection of the wildlife of the seas and coasts, or for their essential work saving lives at sea – Yorkshire Wildlife Trust, Royal National Lifeboat Institution, and the Royal Society for the Protection of Birds.
Sewell on the go have supported many charities over the years, raising in excess of £30,000 a year for the Hull4Heroes, Hull Animal Welfare Trust, FitMums, Dove House Hospice, plus many more. Sponsoring Puffins Galore! will enable us to add new charities to the list.
Puffins Galore! has been designed to increase public understanding and awareness of the Atlantic Puffin and other endangered sea and coastal wildlife. Not only this, but it will also encourage many more visitors to East Riding coastal resorts and attractions, introduce new audiences to great public are, engage local communities in creative activities and provide opportunities for new art to be created.
Puffins Galore! will launch in May 2022 and be promoted as a major attraction throughout the region.