In the run up to Rumble on the Humber,  local retailer Sewell on the go is asking customers to show support for local boxer, Tommy Coyle with a unique coffee ‘selfie’ campaign.

On Tuesday, 7th of July, the campaign allows fans to show their support by purchasing a COSTA coffee with a branded sleeve at any of the 12 fuel and convenience stores across the city. Customers will be encouraged to tweet a photograph, or selfie and post it on their personal Facebook or Twitter account using hashtag #teamcoyle.

Patrick Sewell, Managing Director of Sewell on the go, explained the creative and fun way for customers to show their support. He said:

“With the increased use of social media, we know people are following and supporting both boxers. As a local independent business, it’s great to be able to support Tommy, someone who is also giving back to his community.”

Selfies will be shared across Sewell on the go social media platforms and displayed at www.sewellonthego.co.uk in the lead up to the fight.  1st prize winner will receive two tickets to the fight, 2nd place will receive a winning  pair of autographed boxing gloves from Tommy Coyle and 3rd place will receive a Sewell on the go hamper worth £50.

With one of the biggest fights of his career taken place this summer with Olympic champion, Luke Campbell, Tommy Coyle said:

“Luke is a world class boxer but he’s never met anyone like me yet. I’m a different animal both physically and mentally. I believe I am all wrong for him at this stage in his career.”

“It feels great to have Sewell on the go supporting me. I look forward to seeing all the fans ‘selfies’ across Twitter before the big night.”

For more details about the campaign, prizes and promotions visit a Sewell fuel and convenience store, www.sewellonthego.co.uk or follow @sewell_retail.

Sewell on the go stores are conveniently located in the heart of communities:

Beverley, Cottingham, Chanterlands Ave, Holderness Road, Maybury Rd, Southcoates Lane, Sutton, Hull West (A63), Willerby, Wyton Bar, Pocklington and South Cave.