Sewell on the go has once again shown its passion for supporting community initiatives after agreeing to sponsor Hull Kingston Rovers’ family zone for the next two years.

The family zone, which is located in the brand new Colin Hutton Stand, is a key part of the match day experience on offer at the KC Lightstream Stadium and provides the likes of free face painting, giant games and Xbox 360s for young fans.

As part of its growing relationship with the club in recent years, Sewell on the go will now look to further enhance the area with competitions and fan exclusives over the coming months as Hull KR’s official family zone sponsor.

Patrick Sewell, Managing Director of Sewell on the go, said: “As a Hull founded company, sponsoring the family zone at the KC Lightstream Stadium was a great fit for our business.

“We’re looking forward to working with Hull KR on forthcoming campaigns and rolling out some exclusive loyalty offers to the fans.”

Serving over four million customers every year from twelve high quality fuel and convenience stores across the region, Sewell on the go makes sure that communities and customers have everything they need for the journey ahead.

Part of the wider Sewell Group, Sewell on the go is suitably placed at the heart of local communities, making them a perfect fit for a family zone that has gone from strength to strength since it was introduced at the start of the 2014 campaign.

With family memberships for this season up 18 per cent on last year, Hull KR’s commercial manager Bobby Bahadori said: “Linking up with a business as successful as Sewell on the go is fantastic news for the club and is a real boost for our family zone.

“The family zone is growing more and more popular with our supporters and with Sewell’s experience and insight, I’m sure we can take it to a new level over the next two years.

“We are looking forward to working in partnership with their team and I’d like to take this opportunity to thank them for coming on board.”

Sewell on the go stores can be found close to the KC Lightstream Stadium on Holderness Road, Maybury Road, Wyton Bar, Southcoates Lane and Howdale Road.